Reporting for practice owners
Dental marketing attribution connects an enquiry’s recorded source with the patient journey that follows. Oral Connect helps your team review conversations, bookings and treatment outcomes together. Campaign and ad-set detail depends on the identifiers captured; missing information must stay visible.
Watch the workflow
Short product animations. Fictional patient records and illustrative figures throughout.
Review bookings and treatment outcomes alongside recorded sources. Displayed figures are illustrative, not customer results.
Explore this workflowEnquiry to treatment, measured live. See where every enquiry goes. Know what every channel is worth. Confirm payment definitions and captured source data in your demo.
Illustrations explain the workflow; they are not recordings of live patient activity or evidence of results. Source availability and Dentally sync scope are confirmed during onboarding. Proposed or accepted treatment value is not collected revenue.
Start with the available channel, campaign and ad-set information. Keep unknown sources separate rather than assigning them to a campaign.
Review contact attempts, response and conversation context. Lead quality and team follow-through both matter.
Separate booked appointments from attended appointments. Compare the same enquiry group and allow time for outcomes.
Distinguish proposed treatment value, accepted treatment and collected payments before discussing return on spend.
A low cost per enquiry can be useful, but it does not show whether patients attended or progressed with treatment. Use a shared set of definitions so your practice and agency can understand the same journey.
No. Recorded attribution associates an outcome with a source; it does not prove the outcome would not have happened without that campaign. Keep the method, follow-up window and missing data clear.
No. A proposed or accepted treatment value is not a payment receipt. If you calculate collected-revenue ROAS, divide payments associated with the defined campaign group, net of refunds, by its advertising spend. That is still not profit.
Use the same dates, treatment mix, source rules and outcome definitions. Consider your team’s response and follow-up too, so agency performance is not confused with differences in practice handling.
Ask to follow an illustrative enquiry from captured source through conversation, booking and outcome. Confirm which source identifiers and payment measures are available for your setup.
See how the team acts, what gets recorded and how you would review the result.
Book a workflow demoExplore treatment follow-upUse the dental CRM buying checklist · Read our evidence notes